Interpreter for a Business Event – To Be Or Not To Be?
How a professional interpreter brings you additional profit at exhibitions
Very crucial day is approaching, the day of the important exhibition. International. Time to grow, develop and sign new deals.
All has to be well-planned: prepare a stand, a product, choose the staff to be present at the stand.
" Should we hire an interpreter? Well, my English is not that bad, and one of the colleagues knows French, and according to her tales she kind of lived in France. Why do we need extra expenses on interpreters in Moscow?"
The day of the exhibition arrives. A few VIP guests visit your stand. One of them is from Germany. Neither you nor your colleague knows German. But it seems that he is interested in your product. You try to explain everything in English; your English is good, maybe very – but he still cannot understand much of your presentation and looks confused. Because HIS English is bad.
‘No problem, we will get through’ that what you think in this kind of situation.
But a young lad approaches your visitor, says him something in fluent German; the client listens to it, apologizes and leaves.
You think ‘What a pushy subordinate! But not an issue, now I have time to think how to sell him better our product or service…’
In five minutes, you see the same German with the same young ‘assistant’. At the neighbor’s stand. At your direct rivals. The head of their delegation speaks Russian, but the ‘assistant’ does the consecutive interpretation. He is not the German’s assistant. He is a professional interpreter, who was hired to work with foreign partners at the stand by your rivals.
That is it. You were unprepared, and lost him.
Possibly fruitful partnership, profitable contract or viable business/government tie in foreign country is lost for your company, maybe forever.
In the evening, the rival’s head manager with the German – who happens to be the sales representative of one big company in your segment – go on a Moscow Night Tour that ends at a restaurant where their relations are ‘consolidated’. Next morning those companies sign a multi-million contract, assuring demand for their products for many years to come.
And you are out of the picture. But you saved on the interpreting services, right?
Look at this from the foreigner's perspective
For a minute imagine that you are at the exhibition, say, in Brazil. From whom would you order? From a company who could not afford to hire an interpreter into main languages, and it is not clear what they offer. Or from another local company whose advantages are explained thoroughly in perfect Russian by an interpreter hired for this exhibition?
At a stand, a professional consecutive interpreter with a technical foreign language, it is not a whim or caprice. It is the question of the proprieties for any reputable company.
The solution is not expensive
Thus, a consecutive interpreter at a stand is an important aspect for any reputable company. Big companies usually have interpreters on their payrolls, but if you do not participate in exhibitions every few days, it is not the best idea. Such employee will be on sidelines, moreover; that interpreter won’t be developing and improving.
Outsourcing consecutive interpreting services in Russia at Pradiz is an excellent solution for:
- Small business, every exhibition is a big occasion; the company has to earn its name.
- Medium-sized business, when it is necessary to look reputable at the same time not to spend too much on it.
- Big business – sign a contract with us and we become a reliable supplies of translation services, free you from trouble, and optimize your expense.
- Individual visitor with business interest
- Our Moscow St. Petersburg Tours are a perfect solution to warm up your business partner before deal, or after.
We offer a full range of services from escort at events and negotiations to cultural program as a package option.
We work since 2011. Such companies like Shell, BCG, Marriot, Unilever and many others trust us. Learn more about our company or view our customer testimonials.
About the author
Diana Zalenskaya, a travel professional and destination expert for Moscow, Russia.